Marks and Spencer have put their Christmas range on display. I am such a sucker for it. I spent a good three minutes semi-mesmerised by the shiny tealights, plastic holly, pop-up fireplace cards and other such guff.
Marks have also been selling mince pies for a fortnight already. I looked at the “best before” dates today – 3 November. Now I like an early Christmas as much as the next weirdo, but really, isn’t this taking advantage of our enthusiasm? Who genuinely wants to buy Christmas-themed goods that go off seven weeks before the big day? And just think where this could take us next. Easter Eggs – guaranteed putrid by March 1.
Finally, I noted that you can buy a Christmas tree decoration that is itself a fuzzy, three-inch representation of Christmas tree. Symbol upon symbol. Like having a tiny picture of your own face tattooed upon your forehead.